It looks like that Ortiz / Obama selfie didn’t have the proper clearance before going viral. As it turns out, the White House frowns upon the use of the president’s likeness for commercial purposes — which is exactly what Samsung had planned when they retweeted the “spontaneous” photo.
Big Papi, Big Selfie. RT @DavidOrtiz What an honor! Thanks for the #selfie, @BarackObama pic.twitter.com/3I7ckLjquf
— Samsung Mobile US (@SamsungMobileUS) April 1, 2014
Ortiz says that the photo was not part of the sponsorship deal. It’s unclear if the White House is in touch with Samsung to talk things over.