AT&T cutting price on 2GB Mobile Share Value plans

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AT&T

A $45 data fee and $25 per line fee gets 2GB of shared data, unlimited talk and text, 50GB of AT&T cloud, and unlimited international messaging

Starting Sunday, March 9 — that’d be tomorrow if you’re reading this when it was written — AT&T is knocking $15 off of their Mobile Share Value plan data buckets. If you have one phone, that means you’ll be paying a total of $65 per month for: 2GB of data, unlimited calls, unlimited texts, 50GB of cloud storage, and free international messaging. Add a second line, and that total goes up to $90. I don’t want to step on any toes here, but you’ll basically be getting AT&T proper — as in customer service and billing, and full LTE speeds — for a price comparable to a service like Straight Talk or AIO. And that’s nothing to sneeze at.

AT&T tells us that these changes are for both new and existing customers. It doesn’t matter how you got your phone if you’re an exiting customer — AT&T Next, BYOD, and even under-contract phones are eligible — and new customers can get the $40 data buckets if they choose to use AT&T Next (for an additional equipment fee) or sign a contract to get that subsidy (for an extra $40 per month).

CEO shenanigans and grandstanding aside, we love seeing this new trend of competition and back-and-forth from the major U.S. carriers. Each is forcing the others to cut prices or offer more services, and in the end it’s you and me who are the winner. And winning feels good.

AT&T OFFERS ITS BEST-EVER PRICING FOR INDIVIDUAL AND TWO LINE ACCOUNTS ON NATION’S MOST RELIABLE 4G LTE NETWORK

Plus, Customers Can Sign Up for 50GB of Cloud Storage at No Additional Charge

DALLAS, MARCH 8, 2014 — Last month, AT&T (NYSE:T) announced its best-ever pricing plans for families and small businesses and great international offers. Beginning Sunday, AT&T will extend savings to customers with one and two lines with the introduction of a new lower priced 2GB Mobile Share Value plan starting at $65 a month, which is $15 off the current 2GB plan for one smartphone with no annual service contract.

New and existing AT&T consumer and business customers will see great value in this plan, which includes unlimited talk and text, unlimited international messaging from the U.S. to the world– all on AT&T’s award-winning 4G LTE network. AT&T customers may also sign up for 50GB of cloud storage at no additional charge.

Here’s how it works

ATT Pricing

Additionally, AT&T recently added unlimited international messaging (text, picture and video) to all Mobile Share Value plans for no additional cost. Unlimited international messaging includes messages sent from the U.S., Puerto Rico and U.S. Virgin Islands to more than 190 countries for text messages and 120 countries for picture & video messages.

With Mobile Share Value plans, customers can choose to purchase a phone with AT&T NextSM (no annual service contract and get a new device every year for $0 down), bring their own device or purchase a phone at full retail price. Customers may also choose from a larger amount of data if needed.

“We’re continuing the trend of offering more value to our new and existing customers. Not only are families and small businesses able to save more on their monthly data plans, we’re now delivering that same great value to individual customers on the nation’s most reliable 4G LTE network ,” said David Christopher, chief marketing officer, AT&T Mobility. “We’re delivering more savings for customers across the board – backed by award-winning customer service – with AT&T the value keeps getting better.”

With 50GB of cloud storage from AT&T Locker, customers can keep more than 30,000 photos safe and secure in the network and access them across multiple connected devices. With AT&T Locker’s cloud storage, customers can store photos, videos, music and documents.

And, for a limited time, all new and existing AT&T customers receive a $100 bill credit for each new qualified line of service added – whether a smartphone, tablet, feature phone, mobile hotspot or AT&T Wireless Home Phone.

To complement these great new plans, AT&T offers customers award-winning customer service. The company recently outperformed competitors for the second time in a row in studies measuring customer service and the wireless purchase experience. J.D. Power awarded AT&T the “Highest Ranked Customer Service Performance Among Full-Service Wireless Providers” and “Highest Satisfaction with the Purchase Experience among Full-Service Wireless Providers” in their 2014, Volume 1 studies.

Customers can learn more about the new plans and determine which plan is best for them from their myAT&T mobile application or by visiting www.att.com/moremobilesharesavings, or, for small businesses at att.com/bizmobileshare.