Two-and-a-half special-edition smartphones
It was back in October that Lenovo signed up Ashton Kutcher as their newest “product engineer”, a move that was more marketing stunt than anything else. Or so we thought.
Lenovo Chief Marketing Officer David Roman says that Kutcher actually is going to be designing phones for Lenovo. He might not be a technical engineer that works with chipsets, sensors, and the like, but he’s also going to be more than a hire-in-name-only (sorry about your luck with Alicia Keys, BlackBerry). Roman said in an interview with Re/code:
“I know on one level, it sounds corny, but it is real. He not only sees himself as an engineer, but he is an engineer. If he sees a problem, he wants to solve it.”
What that’s going to lead to at Lenovo is a line of special edition phones. Kutcher’s going to be putting his stamp on the user experience of the smartphones, but how exactly that will play out (and how weird it will be having the man who played Steve Jobs in a movie designing Android phones) we’ll find out later this year.
Source: Re/Code