New data plan options go live online July 26, in-store starting today
In an attempt to get more people moved over to its “Mobile Share” data plans, AT&T is filling out the bottom end of its offerings with two new data tiers. Slotting in at $20 and $50 per month, new 300MB and 2GB tiers fit in along the previous 1GB and 4GB options to give customers more choices when selecting data plans.
These plans are directed at accounts with smart phones — unlike the data-only plans — and include unlimited talk and text, but of course require an additional fee per device to connect to the account. The fee starts now at $50 per smart phone added when at the 300MB data tier, and goes down in $5 increments until you hit $30 per smart phone at 10GB and above.
It makes the 300MB shared tier a pretty poor value, and will likely only work to push customers up towards the 1GB and 2GB tier if there are any more than 2 phones on the account. The new tiers go live starting July 26th, but AT&T’s website indicates that you can call or go into an AT&T retail store if you would like them a few days sooner.
Source: AT&T