The MTA’s Supreme-branded MetroCard launched in New York City today, and is currently available only at select subway stations in Manhattan, Queens, and Brooklyn.
You can pick one up at the Broadway-Lafayette stop (right in front of the Manhattan Supreme store), Prince Street (two blocks from the Supreme store), Spring Street (three blocks from the Supreme store) Atlantic Avenue (right by the Atlantic Terminal mall), Union Square (in the heart of the Union Square shopping center), Marcy Ave in Williamsburg, Queens Plaza, or 125th street in Harlem. Hooray for commerce!
hooray for commerce!
If you aren’t lucky enough to purchase one of the cards, which comes preloaded with two subway rides, you can also buy one on eBay. There are already dozens available for resale, and some of the listings were mysteriously posted before the cards became publicly available. Prices range from $50 to $999.97 (good luck with that one) for a MetroCard, which functions as a MetroCard, and happens to have the logo of a popular streetwear brand on one side.
if I copped some supreme metrocards and hid them all over New York and posted like photo clues would y’all look for them!
— SNEAKER UPDATES (@yeezyworldwide) February 20, 2017
Neither Supreme nor the MTA has announced how many cards are available (and did not respond to a request for comment), but it was likely a fairly low-cost advertising campaign for the brand. The MTA website lists rates for advertising on MetroCards as 51 cents per card for the first 50,000 to 124,999 cards printed.