The arrival this week of Facebook stories presents active social media users with a dilemma: where to post?
It’s a problem of Facebook’s creation. For more than three years, the concept of “stories” — a rolling series of photos and videos that disappear 24 hours after you post them — was unique to Snapchat. In some ways, stories defined the company. But last year, Instagram copied the format — and since then, Facebook has introduced stories to Messenger, WhatsApp, and its flagship app, which is used by more than 1.15 billion people a day.
At this point, there’s no easy way to cross-post stories to multiple apps — though a Facebook product manager I spoke to said they wouldn’t rule out building one eventually. In the meantime, where do those fleeting photos and videos of your epic nights belong?
Where to those posts of your epic nights belong?
The easy answer is post wherever you have the most relevant group of friends. If you’re in college and all your friends breathe Snapchat like it’s oxygen, there’s little reason to move. If you’ve graduated and your squad lives on Instagram, turn your life into a series of Boomerangs.