April Fools’ Day 2017: the best (and worst) pranks

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April 1st — a day colloquially known as “April Fools’ Day” or “the worst holiday ever” — isn’t even until tomorrow, but because the month of April starts on a Saturday this year, all the #brands are already out in force to pollute the internet celebrate the occasion with a bunch of tiresome fun pranks meant to thirstily self-promote their products bring some levity into our day-to-day lives.

So, as is tradition, we’ve rounded up the best goofs, gags, and gimmicks from around the web as we enjoy the antics of the various internet companies. And remember — if you see something tomorrow (or today, even though it’s still not even April Fools’ yet!) that sounds a little bizarre, strange, or too good to be true, it might be worth a second glance.

We’ll continue to keep this list updated through the day(s) as more clever (or “clever”) jokes emerge.

Google


Image by Natt Garun / The Verge

Google tends to have a ton of (oddly functional) April Fools’ jokes, so for the sake of this list, I’m only including one for now.