Every week, a slew of new music videos hits the web. Watching them at your desk is not time theft because you deserve it; think of it as a nice reward for surviving another work week. But what if you don’t have time to watch every video — maybe you have a deadline, a hungry pet, or other grown-up concerns. In consideration of your schedule, Lizzie and Kaitlyn bring you a series called One Video. Each week we’ll tell you “one video” you need to watch, why, and for how long.
This week’s video: “Build You Up” by Kamaiyah
Lizzie: This week’s video had to battle for the ultra-coveted One Video spot with an animated Lil Yachty lyric video, a strange, boring Vic Mensa clip (sup with you, Vic?), and a new All-American Rejects video, by the band All-American Rejects who you might remember from 2005.
In “Build You Up,” Kamaiyah befriends a forlorn-looking woman on the train, buys her pizza, and takes her to a party. If you’ve learned nothing else from your favorite internet column, you know we love a good day-to-night tale of friendship.
Kaitlyn: All true, and Kamaiyah also beat out 20-year-old Norwegian pop star Sigrid, who released a video for her song “Plot Twist” today. Sigrid is a friend of Lorde’s, or at least someone Lorde sometimes includes on personal playlists, and so Sigrid is a friend of mine. Or at least someone I include on my personal playlists. It’s a good song! Kamaiyah’s is better, and so here we are. Another thing you might know if you’ve followed this column even casually is that choreographed dancing goes a long way with Kaitlyn and Lizzie. This video has more than one choreographed dance.
Who is Kamaiyah?
Lizzie: Kamaiyah is a rapper from Oakland who signed to Interscope after dropping her very very excellent 2016 mixtape A Good Night in the Ghetto. “Build You Up” is the first track off her upcoming mixtape Don’t Ever Get It Twisted, which was supposed to come out in May, but has been pushed back a few times. Hopefully this video means we won’t be waiting much longer.