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Technology migrations: More challenging, more expensive and more likely to fail
Unlimited. It’s a word that appeals to buyers of services. Whether it’s unlimited traffic from hosting providers, unlimited bits from smartphone carriers, or unlimited storage from backup providers, the idea of unlimited has great appeal, and has proven to be a useful marketing term.
From a marketer’s perspective, the business model of unlimited tracks well with the business model for selling gym memberships: most purchasers will barely use the service. This allows marketers to promise a lot, deliver relatively little, share expensive resources among a wider range of customers, and hopefully make some money.