How Alexa could bring Amazon back to smartphones

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Video: The new Amazon Echo Dot is the smartest no-brainer ever

Finally, there’s the huge issue of Amazon gaining consumer acceptance for a smartphone that operated more like the Echo Show, that is, something that is based on getting things done rather than navigating grids of apps and more hamburger menus than in all of the McDonald’s. There’s a big difference between having success with a little cylindrical Bluetooth speaker and displacing a tool that consumers rely on throughout their day. Apple faced such an education challenge with the iPhone, but even that adapted familiar elements of the desktop graphical user interface such as icons and scrolling.

It’s hard to imagine that Amazon has said goodbye to the smartphone market for good. But even if it is too late to reinvent the smartphone, Alexa represents a more promising approach for a host of next-generation connected devices with constrained input and interfaces, including smartwatches, TV, and augmented reality,

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