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“Big data isn’t just a buzzword or a passing fad; it is a fundamental, increasingly ‘table stakes’ capability for companies in all sectors,” said Matt Zisow, director of product at online retailer Wayfair, in a recent interview with ZDNet. “If you’re not actively investing in your company’s ability to gather and harness your data in ways that matter to your customers, you’re almost certainly falling behind your competition, even if you don’t know it.”