Finding IoT’s untapped potential in the rental market

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When a young millennial ventures out to find a new apartment, they likely have a list of desired amenities. Along with perks like a gym or close access to public transit, it’s possible they’re thinking about home connectivity. After growing up with the iPhone, using an app to control home devices may seem perfectly natural.

But as a renter, particularly one moving into a multi-family unit like an apartment building, setting up IoT devices like smart thermostats and smart locks is no easy task. Given the terms of the lease agreement, it may be impossible.

“To buy these devices costs a lot of money in the first place,” said Sce Pike, CEO and founder of IOTAS. “To set it up, and then six to 12 months later when they move — because [renters] move often — to uninstall it, to pack it up and then reinstall it is a lot of time and effort and money.”

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