How marketers can use FOMO to influence customers and track social proof

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We want to buy the latest shiny piece of tech, the hottest trend, or newest game. We look to what others are doing to help us make a decision — but some shoppers have no idea what products are popular with other consumers. If you can track what your customers are interested in, you can encourage them to buy your product by creating a sense of FOMO (Fear Of Missing Out).

But capturing what other casual browsers are interested in a given product has been hard for marketers.

Now, London-based analytics optimization platform Yieldify has introduced its Dynamic Social Proof as part of its Yieldify Conversion Platform.

How marketers can use power of social proof through FOMO ZDNet
Yieldify