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The race is on to make data science, artificial intelligence, machine learning and workflows more friendly to business decision makers and Salesforce wants to be in the front row.
Salesforce’s big themes at Dreamforce 2017 revolve around embedding itself in more workflows, personalizing recommendations and expanding the data science audience to line of business executives. The working theory is that business executives will then be empowered to use no-code approaches to create apps and models with an assist from AI.
Product integration. Salesforce has piled up a series of acquisitions in recent years such Demandware, BeyondCore, Krux and PredictionIO. Quip is one of those purchases. Quip has been integrated into various Salesforce clouds in a way that can manage teams and integrate workflow. Rosenbaum noted that Quip is now a platform. In fact, every cloud Salesforce has serves as a platform.
Salesforce unveils Quip Collaboration Platform, extending teamwork in live documents
And that platform approach leads to…
Customization and personalization. With mySalesforce and myLightning, Salesforce is enabling customers to customize apps that use the underlying platform with a different look and feel. Whether it’s a mobile or Web app, enterprises can customize.
Salesforce enables more customized app development with updates to LightningSalesforce brings custom content and branding to Trailhead corporate learning platform
Low to no code approaches. The products outlined by Salesforce all carry low- to no-code themes. Salesforce is aiming to provide components that can be easily added and swapped to create applications. Developers will be trained on these approaches as well as AI and machine learning integration on myTrailhead, which will get more content and personalization as an educational resource.
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Lightning updates enable more customized app development
Quip Collaboration Platform extends teamwork in live documents
Custom content and branding comes to Trailhead corporate learning platform
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