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Google is working with some of the largest mobile operators in Latin America to launch Rich Communication Services (RCS) via its Jibe cloud hub.
The web giant has partnered with América Movil, AT&T Mexico, Oi and Telefónica to roll out the RCS initiative in the next few months to Latin America users.
According to Google’s RCS head Amir Sarhangi, as RCS messaging rolls out, people who already have the Android Messages app on their phone will automatically get access to RCS services, which will get updated over time.
In addition, Sarhangi pointed out that RCS will also enable brands to send “more useful and interactive messages” by helping customers to “access richer messages from the businesses they care about.”