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Video: Samsung hides an S Pen inside new Notebook 9 Pen
Overall, Samsung came in with a price too high at $1,399 and missed a halo-effect opportunity.
Read also: Will Bixby consolidate Samsung’s smart TV and IoT experience?
Clearly, Samsung’s primary product focus is on smartphones, TVs ,and appliances. The components such as processors and OLED screens are what really pays Samsung’s bills. In some ways, laptops appear to be almost like a side project to Samsung.
But there are good arguments for Samsung to step up the laptop game:
Laptops and 2-in-1 devices can bridge Samsung’s smartphones and TVs as well as its Internet of Things platform. Remember the laptop can — and often does — become a smart home server or hub. Electronics makers try to force other hubs on us — refrigerators and TVs, for instance — but laptops are a more natural fit.Samsung has a B2B business that aims to connect the Galaxy line of smartphones, large screens, the smart office, and even virtual reality. The lead device in the workplace remains the laptop.Two-in-1 devices offer an opportunity for Samsung to use its software to connect experiences.Strong laptop designs serve as word-of-mouth marketing fodder for the Samsung brand.
Samsung’s laptop lineup, which also includes the Notebook 9 and Notebook 7 Spin, is solid. But these ultra slim notebooks could have done more to position Samsung in other areas. These notebooks look like they operate in some Samsung silo without the connective tissue to other units and innovation hubs.
CNET: Samsung Connect Home / Samsung Connect Home Pro review:Samsung’s midtier mesh Wi-Fi redeems itself as a smart hub | Best 2018 laptops
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