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Digital transformation is affecting all aspects of our lives, but the retail sector is experiencing particularly severe turbulence at the moment.
On both sides of the Atlantic, there are regular news stories about store closures and job losses on the high street, and the underlying dynamic isn’t hard to identify: an accelerating shift away from in-store shopping towards e-commerce, particularly via mobile devices (a.k.a. m-commerce), with Amazon the keystone species in the new ecosystem.