0
Ten useful iPhone apps you didn’t know you needed
Yep. It’s late August. This is what we do to pass the time until the next flood of Apple news arrives. Hey, you’re reading this. So you understand.
All the rumors on price, specs, release date CNET
We actually have event data going back a decade. I’ve built a spreadsheet based on event data posted by AAPL Investors. Some of you have seen me use this to predict spring Apple events, but this time we’re going to use it to predict when the fall iPhone event will take place.
Fall Apple events
We have ten years of fall Apple event data. On six of those years, Apple has held two fall events, with the second event generally being a Mac-focused event.
Whether or not Apple held a second October event, Apple has always held an event in September, except for 2011. That year, the sole event was held on October 4.
Since 2012, Apple has always held an iPhone event in September. Let’s list those dates:
September 12, 2012, the second Wednesday of the month September 10, 2013, the second Tuesday of the month September 9, 2014, the second Tuesday of the month September 9, 2015, the second Wednesday of the month September 7, 2016, the first Wednesday of the month September 12, 2017, the second Tuesday of the month
That, there, ladies and gentlemen, is a pattern. With the exception of 2016, the September Apple event has always been on the second Tuesday or Wednesday of the month. Even back in 2008 and 2009, the event was on the second Tuesday or Wednesday of the month.
Therefore, even without the use of p-values and linear regression, it’s almost guaranteed that Apple will hold its next iPhone event on either Tuesday, September 11 or Wednesday, September 12, 2018.