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United Overseas Bank (UOB) has opened a lab in Singapore to identify ways to better personalise engagement with digital customers and is planning open similar facilities across its Asean network.
These would include markets such as Indonesia, Malaysia, Thailand, and Vietnam, the Singapore bank said in a statement Thursday.
Its new Engagement Lab (eLab) would tap artificial intelligence (AI) and behavioural insights to improve its services and interaction with digital bank customers, according to UOB.