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A communication problem?
James Martin/CNET
It happened during Christmas dinner.
I took out my iPhone XR to check a text — surely someone was finally wishing me a Merry Christmas — and one of my wife’s relatives asked: “What’s that?”
“It’s an iPhone XR,” I replied, sinking, as many people do, to the Eks-R pronunciation.
“What’s that?” she replied.
I paused, a touch stumped for an explanation. Doesn’t everyone know about iPhones the minute they’re released — and often before?
“Well, it’s the newest iPhone,” I said.
“Never heard of it,” she replied. “Never seen one either.”
My thoughts drifted to how Apple has advertised these new, cheaper beasts. First, it did the usual phones-floating-in-mid-air sort of ad, with all sorts of product benefits featured in words.
Depth control. Liquid retina. Color-accurate LCD.