There’s a telling trend to the inbound PR pitches my journalist friends have been getting in advance of Super Bowl LIII. A company called SyncThink is promoting its FDA-cleared eye tracking tool to assess brain health on the sidelines in real time. Seattle-based startup Vicis is boasting the safest helmet’s in football.
Look, I’m not un-American. I love me some football. After years of suffering as a San Diego Chargers fan, I now live in LA and have a horse in this race. (Go Rams! Good effort this year, Rivers & Co.) But even diehard fans have to see some major flaws in our most hallowed of national sports.
I’ll give the last word to Hank Pellissier from Brighter Brains:
“Teams of robots, shaped like human gridiron heroes, wearing the same colors, performing the same plays–blocking, tackling, pass-catching, running, punting, intercepting — Let’s create robots that can do everything Pro Bowlers can do, without mental incapacitation as a consequence.”
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