Will it become a little more services-oriented?
(Image: Corinne Reichert/ZDNet)
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You’re seated comfortably on your United Airlines flight.
Flight Attendants have made their announcements. You’re about to sit back and relax when, oh, the Flight Attendant tries to interest you in a credit card. You wince and wish it would all stop.
Yet, before you know it, the Flight Attendant is walking down the aisle with an application form. Now that’s customer service.
Can you imagine that happening in your Apple store quite soon?
I only ask because, after last week’s services event, you could be forgiven that Apple is slipping into new ways.
Good Lord, Apple CEO Tim Cook began the show by offering the dictionary definition of service: “The action of helping someone or doing work for someone.”
Then, as if to contradict the notion of service being customer-focused, he let slip these words: “You can see how important these services are for us.”
It is, indeed, visible. Apple’s hardware isn’t going away, but the company’s profits is already beginning to lean more heavily on these services. And, voilá, here are some new ones.