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Google Cloud Next: Everything you need to know about the new strategy

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Google Cloud Platform CEO Thomas Kurian made his debut as leader of the company and outlined a strategy that will look familiar to enterprise technology buyers.

Also: Everything you need to know about the cloud, explained | Top cloud providers 2019

In fact, some of Kurian’s strategy looked cribbed from his alma mater: Oracle. Yes, Google Cloud Platform checked all the boxes at Google Cloud Next. Check out the separated-at-birth slides between Oracle and Google Cloud.

Oracle’s decades-old industry nameplate slide:

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And now Google:

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Here’s the rundown and what you need to know:

Google Cloud Platform (GCP) is using its Kubernetes expertise to be a hybrid cloud player via an effort called Anthos. By using containers, GCP wants to be a bridge with hybrid cloud infrastructures as well as app development and serverless functions. (See: Google’s app management platform aims to connect clouds — even AWS, Microsoft Azure | What serverless computing really means, and everything else you need to know)The company rounded out its partner base to hit all the enterprise bases with familiar vendors including VMware, Dell Technologies, HPE, and Cisco, to name a few. (See: Google Cloud announces new partnerships, expanded global footprint)Launched managed services for the wares of open source partners such as Confluent, DataStax, Elastic, InfluxData, MongoDB, Neo4j, and Redis Labs.
Kurian outlined an industry focused sales approach where it will use GCP’s core expertise and tailor it to verticals such as financial services, media, and transportation. (See: Thomas Kurian brings a stepped up customer focus to Google Cloud | Google Cloud Platform launches Cloud Run, aims to bring enterprise workloads to serverless, Kubernetes)GCP wants to be seen as a digital transformation enabler.

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None of this GCP playbook is unique if you’re used to buying hardware and software from the likes of Dell, HPE, Cisco, Oracle, SAP, Microsoft, Salesforce, and a host of other vendors. Perhaps the biggest takeaway is that GCP is firmly speaking enterprise technology and that reality may finally make it a larger threat to Amazon Web Services and Microsoft Azure.

Buying resources:

Google Cloud Platform: An insider’s guide TechRepublic download)Vendor comparison: Azure, Amazon AWS, and Google Cloud Tech Pro Research How ‘cloud-native’ applications are transforming IT, and why it took so longMicrosoft Azure: Everything you need to know about Redmond’s cloud serviceThe rise of Kubernetes epitomizes the transition from big data to flexible dataAWS: Complete business guide to the world’s largest provider of cloud servicesHow to save money and reduce costs with a yearly auto-renew services checkupPublic cloud spending to surge as companies start moving from cloud-first to cloud-only