The joy of privacy.
Screenshot by ZDNet
Everyone at the salon wants to know what she’s looking at. That’s everyone who wouldn’t rather she just stop laughing for a moment.
The message of this homage to FOMO is, of course, that iMessage encrypts your conversations.
This keeps them out of the hands of, say, the FBI.
For Apple, this is a strong and simple way of raising the very subject of privacy to customers who mostly say they care about it and then do nothing about it.
With ads like these, Apple wants its brand to be indelibly associated with privacy. Its hope is that privacy will become a psychological element in the purchasing decision, just as glorious design once was.
I wonder, though, whether humans will ever see sense in these things.
We’re so in love with ease and convenience that we never consider the potential consequences.
That’s one thing we have in common with tech companies, of course.
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