The two things you need to know about Blockchain
We’ve written a lot about blockchain, but if you don’t understand it all then at least remember these two points.
The argument from Salesforce is that the time is right to use blockchain for customer data “in a distributed, verified and secure way,” said Taylor. In addition, companies are working with larger ecosystems and third parties and need technology to ensure trust while improving efficiency. By combining CRM and blockchain, the company is betting that it can create new processes and workflows across sales, service and marketing.
“This is an early technology and there will be a lot of experimentation,” said Taylor.
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