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Low-cost airline Jetstar has been working with Oracle to set up a successful in-house digital marketing team, instead of out-sourcing and running the risk of losing sight of the organisation’s vision.
This past financial year, Jetstar has carried 37 million passengers; every week, Jetstar operates around 5,000 flights to 87 destinations across 16 countries. Jetstar wanted to understand each and every one of those customers and what they expected from an airline.
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