How to build a better (digital) mousetrap

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Why a space like the bathroom deserves its own digital platform
There are a growing number of apps and connected devices that consumers can use in the bathroom, but the environment isn’t exactly smartphone-friendly, explains CareOS CEO Thomas Serval.

In 2016, I introduced a simple formula to illustrate the perpetual challenge of evolving customer experiences; as expectations rise, we need to continuously evolve our experiences simply to maintain equilibrium in the market. Over time, the customer experiences from different brands begin to look the same, and it gets harder and harder to exceed customer expectations.

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