for Between the Lines
| November 22, 2019 — 11:00 GMT (11:00 GMT)
| Topic: Cloud
DocuSign made its name via e-signature software for small-to-midsized businesses as well as enterprises. But now increasingly is positioned as a digital transformation engine as enterprises look to go paperless and automate workflows.
In a nutshell, DocuSign’s growth strategy revolves around digitizing paper agreements and contracts into a series of processes that take an agreement and turn it into actions delivered via payment, CRM and ERP systems. DocuSign CEO Dan Springer refers to the strategy as solving the last mile of digital transformation.
Here’s a look at the last mile agreement issue and the DocuSign platform that looks to fix it.
Via DocuSign there’s an e-signature workflow.
From there, DocuSign has built out what it calls a system of agreement, an Agreement Cloud if you will. “The Agreement Cloud is not complicated, but there is a lot of business process involved,” said Springer in an interview. “Once all my agreements are consummated online there is stuff to do before and after.”
Add it up and DocuSign is moving up the enterprise software food chain and projecting fiscal 2020 revenue nearing $1 billion. DocuSign reckons it has a $25 billion total addressable market. Meanwhile, analysts are upbeat. Evercore ISI analyst Kirk Materne said in a research note:
We believe DocuSign’s expanding product portfolio, which moves DocuSign beyond just e-signature, and growing ecosystem of partners puts the company in a good position to help its customers address the ‘last mile’ of digital transformation and deliver strong growth over the next few years.
We also see DocuSign as a ‘stealth’ ESG (environmental, social and governance) idea given its ability to help companies move to more paperless processes.
We caught up with Springer to talk workflow, digitization and DocuSign’s Agreement Cloud.
for Between the Lines
| November 22, 2019 — 11:00 GMT (11:00 GMT)
| Topic: Cloud