Paul Greenberg
for Social CRM: The Conversation
| June 7, 2021 — 16:39 GMT (17:39 BST)
| Topic: Innovation
I’ve known Jeff Nicholson for almost 20 years. He’s one of my oldest and dearest friends in the industry, and not only a friend, but a visionary. Currently, he’s the global leader for CRM at Pegasystems, and of course, he does a great job. No shock there. But he retains that visionary picture of the world as it evolves. I’ve done several events jointly with him at varying live and virtual events that Pega sponsors — mostly variations of PegaWorld — and he is a true delight to work with on stage.
Every year, despite how well I know him, he surprises me. Last year, for example, I found out that Jeff was a great singer. He sang as one of the leads for Pega’s band, the Layer Cakes, who won the CRM Playaz Bring Your Own Band (BYOB) 2020 competition, which was global and fierce. Here are Jeff’s vocals (watch “Shut Up and Dance with Me”).
He also builds cars. That’s a story for another day.
But for the industry’s purposes, he remains that visionary I’ve known for 20 years, and what he is presenting here is the vision for the next decade of technological advance and human interaction. Look at what he says. What you read is what you may be seeing in real life by the time we start talking about the 30s. Let Jeff (and I) know what you think.
Take it away, dear bud!
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Paul Greenberg
for Social CRM: The Conversation
| June 7, 2021 — 16:39 GMT (17:39 BST)
| Topic: Innovation