Mark Samuels
| September 6, 2021 — 10:52 GMT (11:52 BST)
| Topic: CXO
Can we cope with accelerating digital transformation?
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Boards are much more willing to spend on IT projects that will help make customers happy: tech analyst Gartner says some of the most important technology investments during the next 12 months will be those that help to improve customer experiences.
As the executives responsible for leading technology, CIOs will be charged with ensuring customer-focused IT projects – such as opening digital channels to market, introducing big data analytics and supporting new product launches – create great experiences that result in a quick return on investment.
So what does the delivery of a great customer experience look like? Five digital leaders give us their tips for using technology to keep customers happy.
1. Place people at the heart of the design process
Related Topics:
Digital Transformation
Innovation
Thought Leadership
Tech Industry
Mark Samuels
| September 6, 2021 — 10:52 GMT (11:52 BST)
| Topic: CXO