Facebook CEO Zuckerberg renames company Meta, outlines vision for ‘Horizon’ metaverse

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Jonathan Greig

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Jonathan Greig

| October 28, 2021

| Topic: Social Enterprise

Facebook is today’s AOL

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Facebook CEO Mark Zuckerberg laid out the company’s plans for its billion-dollar metaverse platform called Horizon at the eighth Connect event on Thursday. 

He also announced that the company would now be called Meta as it seeks to expand beyond the Facebook brand and encompass the family of platforms — Instagram, WhatsApp, Horizon, Messenger and others — currently under the Facebook banner. 

“Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” Zuckerberg said. “Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we’re building toward.”

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Facebook has spent months touting the metaverse idea — which involves a virtual world where people can play, learn, exercise, share and even work. 

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