What’s next for e-commerce? Seven trends from this region could affect you, too

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Damian Radcliffe

By

Damian Radcliffe

| November 4, 2021

| Topic: Business

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COVID-19 has been a catalyst for the rapid growth of e-commerce in the Middle East.

Image: Steven Puetzer / Getty Images

“The retail industry in the Middle East and North Africa (MENA) is on the verge of a pivotal shift,” the consultancy Bain & Company wrote in 2019. While the company was optimistic in its predictions, it could not have anticipated the recent uptick this sector has seen.

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