Smartphone app spending is rocketing. Here’s what is driving it

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Liam Tung

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Liam Tung, Contributor

Liam Tung

Liam Tung
Contributor

Liam Tung is an Australian business technology journalist living a few too many Swedish miles north of Stockholm for his liking. He gained a bachelors degree in economics and arts (cultural studies) at Sydney’s Macquarie University, but hacked (without Norse or malicious code for that matter) his way into a career as an enterprise tech, security and telecommunications journalist with ZDNet Australia.

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on December 8, 2021

| Topic: Smartphones

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App spending in 2021 grew 25% year on year to $135 billion, showing no signs of slowing even as there is more scrutiny of Apple and Google app-store developer rules and in-app payments. 

As usual, Apple’s App Store leads in revenues, while the Google Play Store leads in app downloads. According to mobile analytics firm App Annie, Apple brought in $87.5 billion from iOS users in 2021, or a 65% share of $135 billion in total mobile app revenues, while Google Play raked in $47.25 billion, despite having a bigger user base.   

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