​Why does Microsoft exist? How CEO Satya Nadella answered the tech giant’s existential question

0

“We create technology so others can create technology,” says Microsoft CEO Satya Nadella.

Image: iStock

When Satya Nadella became CEO of Microsoft in 2014 he asked a big question: why did the company need to exist?

Microsoft had for decades held onto a clear vision: to put a Windows PC on every desk. But long before he took the top job, this mission was largely accomplished (and increasingly less relevant in a world of smartphones and cloud computing). So the question was, what to do next?

0