Apple quietly kills off 256-gigabyte iPhone 7

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Image: Sarah Tew/CNET

If you want a high capacity iPhone, you’re going to have to be quick if you don’t want to buy the iPhone 8 or wait for the iPhone X.

Must read: Here’s why your old iPhone feels slow — and what you can do about it

Older iPhones represent great value. Following the launch of a new iPhone you can pick up what was hot only a few days prior at a nicely discounted price.

But it seems that Apple is wising up to this consumer trick, because it appears that the company quietly pulled the 256-gigabyte iPhone 7 from sale on September 12, the same day it unveiled the iPhone 8 and the iPhone X.

But while Apple has discontinued these handsets, the carriers are still getting rid of old stock. At Verizon, the 256GB iPhone 7 sells for $100 less than a similarly equipped iPhone 8 ($749.99 compared to $849.99).

Reports suggest that sales of the iPhone 8 have been weak compared to previous years, which can’t be good news for Apple if it’s true. It’s telling that Apple didn’t unveil first weekend sales data for the iPhone 8 — something that has become a regular boast — and it will be interesting in the coming weeks to see whether the iPhone X will come out of the gate as a hit, or whether it will be plagued by a lack of interest or hobbled by poor availability.

See also:

Apple Watch Series 3 review: Always connected, just without the guiltUSB-C is a total dumpster fire because we want it to do too much too quicklyThe iPhone 8’s best feature is one that most people will never get to useSee, Apple was right to dump the headphone jackWhat’s it like using the world’s fastest smartphone?iOS 11.0.1 update causes havoc for some iPhone and iPad usersHow to test chargers and power banks to make sure they don’t blow up your expensive smartphone

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