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Video: Can machine learning bail enterprises out of their data management woes?
As you race to digitally transform your business you should indeed build out, measure, and optimize customer engagement in the new channels such as app and IoT. Don’t forget that web pages are still an important part of customer engagement and modern web analytics is still critical to the practice of customer insights.
–By James McCormick, Principal Analyst
Read how insights-driven businesses can optimize digital intelligence in our latest research here. [subscription required]
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