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Apple is close to acquiring Britain-based Shazam, the app that allows users to identify music and movies, according to TechCrunch.
The deal for Shazam is reportedly worth as much as $400 million and could be announced as soon as Monday. It’s not immediately clear how Apple intends to incorporate Shazam’s technology and team into its current product offerings.
Neither company has confirmed talks. We have reached out to Apple and Shazam, and will update you if we learn more.
Shazam lets users identify a song they’re listening to by matching it to the songs in its database. Launched in 2008, Shazam is used more than 20 million times a day.
Presumably, Shazam’s functionality could gel well with Apple Music and its fight against Spotify. In 2014, it was reported Apple was interested in partnering with Shazam to integrate a song identification system in its next version of iOS at the time. In 2018, Shazam could be integrated with Siri and have its voice technology ported to other use cases.
Earlier this week, Apple acquired podcast search engine Pop Up Archive for an undisclosed sum.
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