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McDonald’s is a globally recognisable brand, but not necessarily one known for its adoption of technology, despite undertaking a fairly extensive internal digital transformation program.
Speaking at the Fujitsu World Tour 2018 in Sydney on Tuesday, McDonald’s Australia manager of IT Restaurant Technology Matt Cottee said the local entity has had a “pretty steep digital transformation” over the past five years, with the business also introducing new technologies outside of its standard bricks and mortar restaurants.
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