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An AR advertising technology startup called CameraIQ, which offers a suite of tools that enable brands to create AR marketing experiences for customers, today released a social distribution solution that allows AR content to be posted across competing channels, including Facebook and Snapchat. The move seeks to address the increasingly fractured landscape of smartphone-based AR, which currently exists in a diverse and expanding ecosystem of apps, contributing to general consumer confusion and unease about the technology.
Across the industry, the announcement is seen as a signpost that AR ads are on the way in a much more pervasive way than we’ve seen.
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