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Being creative is hard. Especially at Christmas. (Screenshot by ZDNet)
You know you have a book inside you.
Or a play, a movie, or even a series of witty limericks about the Mueller investigation.
You might, though, be shy about letting anyone see your work.
What if they hate it? What if they really hate it? Living with embarrassment is one of this world’s most difficult challenges.
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Apple, however, wants you to take the risk. Its new ad for the Holidays shows you how easy it is.
You sit staring at your MacBook for hours on end. Finally, you print out your great oeuvre.
Next, you, throw yourself down on your bed and torture yourself about how awful it is. So you put it away in a nice box and go back your dreary job.
But you don’t give up, even as the snow falls and your apartment freezes over like an average Congressperson’s heart.
You go back to creating, you print some more and then, well, you put it all back in the box.
Then comes the magic. You have to make sure you have a large, clumsy dog who manages to cause your great work to float out the box and out of your apartment all the way down the street.