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Belgium has signed up to be part of Alibaba Group’s Electronic World Trade Platform (eWTP), becoming the first European Union market to support the Chinese e-commerce operator’s pitch to establish digital free-trade hubs. Plans include a shipping hub and efforts to facilitate direct imports of Belgian products.
The objective of these global trade zones is to provide “simple and straightforward” regulations and lower barriers of entry for small and midsize businesses (SMBs) via e-commerce, said Alibaba. They also aim to offer these companies easier access to other services such as cloud computing, financing, logistics, and mobile payments.