Sales of wearables are seeing a steady increase in Brazil and the local market is becoming more sophisticated, according to research from analyst firm IDC.
During the first three months of 2019, some 87.974 items such as fitness bands and smartwatches were sold, an increase of 51.6 percent in relation to the first quarter of 2018.
Some 241 million wearables were sold in 2018, a 44.2 percent increase in comparison to 2017. According to IDC, the segment is gathering momentum in Brazil, with large manufacturers investing in developing their offerings and more consumers interested in buying the devices.