Optus ‘doubling down’ on customer experience through the cloud

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Image: Optus

A little over a year ago, Optus turned to Google for help with boosting its experience and serving up something customers would be “blown away” by.

According to Optus VP of digital Chris Smith, investing in the search engine giant’s cloud platform has allowed the company, among a handful of other things, to deploy a virtual agent — one that is learning to deliver personalised conversations to customers.

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