Larry Dignan
for Between the Lines
| June 16, 2021 — 13:00 GMT (14:00 BST)
| Topic: E-Commerce
According to Adobe Analytics, Amazon’s Prime Day will likely create an e-commerce halo effect for large rival retailers and big gains on email marketing.
With Amazon Prime Day approaching, Adobe surveyed 1,000 US consumers between June 2 and June 6. It complemented it with its Adobe Digital Economy Index, which is based on more than one trillion visits to US retail sites and more than 100 million SKUs.
Amazon Prime Day 2021
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Amazon Prime Day creates halo effect for large rival retailers, email marketing
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Larry Dignan
for Between the Lines
| June 16, 2021 — 13:00 GMT (14:00 BST)
| Topic: E-Commerce