New Droid products expected to have longer shelf lives than predecessors
Starting today with the launch of the Droid Mini, Ultra and Maxx, Motorola will be the exclusive partner making Droid-branded devices for Verizon. According to a report from CNET, Verizon has agreed to use Motorola as the sole manufacturer for its flagship devices, pushing other manufacturers — most notably Samsung and HTC — to the side. The exclusivity will likely give Verizon more choices when it comes to creating new bespoke devices, as well as a secured revenue stream for Motorola.
While this certainly isn’t the only partnership that it should be focusing on, Motorola has locked up a pretty great exclusive here — Verizon has spent a serious amount of time and money building a brand around the Droid name. As if there were ever any doubt in the future of the Droid franchise, Verizon has indicated that it plans to keep the line going far into the future. Expanding on this, these new Droid devices are expected to have longer shelf lives than previous devices as well.
Although there may be some fears of this new exclusive partnership cutting into Motorola’s ability to release devices for other carriers — and countries, for that matter — going forward, we aren’t worried. All indications are that Motorola has plans to release its upcoming devices across many carriers and countries. We should see the first indications of this at the Moto X launch event on August 1st.
Source: CNET