Ross Rubin
| September 17, 2021 — 10:00 GMT (11:00 BST)
| Topic: Apple
How important are physical Apple Stores in a coronavirus world?
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Whether it be in a flagship location such as New York City’s Fifth Avenue or its many mall-based locations, the Apple Store provides a meticulously constructed showcasing of the company’s platform products. For those who’ve decided that they want to buy the latest iPad, iPhone, or Apple Watch, it’s tough to beat Apple’s retail home turf on experience.
However, not every buyer operates with such certitude, and not every electronics buyer buys at malls or Apple stores. For about a decade, Apple has operated a store-within-a-store at Best Buy; the partnership expanded in 2019 to include authorized repairs at every Best Buy in the U.S.. One pre-pandemic account estimated that Apple accounted for up to 20% of the revenue at Best Buy stores and drove significant foot traffic to the retailer. A growing retail trend, stores-within-a-store have become a pillar of Best Buy’s retail strategy, allowing it to escape the fate of competitors such as CompUSA, Circuit City, and Fry’s.
iPhone 13 preorders begin: How and where to get the best deal on Apple’s new phone
Ross Rubin
| September 17, 2021 — 10:00 GMT (11:00 BST)
| Topic: Apple