Eileen Yu
for By The Way
| September 30, 2021
| Topic: Artificial Intelligence
Every country including Singapore will need to decide what it deems to be acceptable uses of artificial intelligence (AI), including whether the use of facial recognition technology in public spaces should be accepted or outlawed. Discussions should seek to balance market opportunities and ensuring ethical use of AI, so such guidelines are usable and easily adopted.
Above all, governments should seek to drive public debate and gather feedback so AI regulations would be relevant for their local population, said Ieva Martinkenaite, head of analytics and AI for Telenor Research. The Norwegian telecommunications company applies AI and machine learning models to deliver more personalised customer and targeted sales campaigns, achieve better operational efficiencies, and optimise its network resources.
For instance, the technology helps identify customer usage patterns in different locations and this data is tapped to reduce or power off antennas where usage is low. This not only helps lower energy consumption and, hence, power bills, but also enhances environmental sustainability, Martinkenaite said in an interview with ZDNet.
The Telenor executive also chairs the AI task force at GSMA-European Telecommunications Network Operators’ Association, which drafts AI regulation for the industry in Europe, transitioning ethics guidelines into legal requirements. She also provides input on the Norwegian government’s position on proposed EU regulatory acts.
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Eileen Yu
for By The Way
| September 30, 2021
| Topic: Artificial Intelligence