Arm architectures step up the battle for Windows

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Ross Rubin

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Ross Rubin

| November 23, 2021

| Topic: Laptops

ARM processors everywhere: What this means for the tech economy

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MediaTek is one of the fastest-growing chip companies in the world. While its smartphone presence in North America lags behind Qualcomm’s — in part because its modems do not support millimeter-wave 5G and many of its Chinese brands don’t offer phones in the US — it has the highest global smartphone SoC market share.

But even that still represents less than 60 percent of MediaTek’s revenue. The company has high or leading market share in a range of device types, including smart TVs, routers, and Chromebooks with its Kompanio processors. While it has partnerships with Intel and AMD to offer 5G radios for x86 laptops, however, Windows can’t run on MediaTek’s PC-focused processors the way Chrome OS can.

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