Mark Samuels
| November 26, 2021
| Topic: CXO
A 5G-enabled drone flying over the course at the recent Open de España in Madrid.
Image: European Tour
Drones, digital twins and virtual reality applications aren’t the kinds of kit you’d normally associate with golf, but that’s exactly the tools that are being put to test right now on the sport’s European Tour.
At the recent Open de España in Madrid, Michael Cole, CTO of the European Tour and Ryder Cup, and his team worked alongside telecommunications giant Telefónica to test how drones might be used to provide better footage and improve the quality of TV broadcasting. They tested a tethered and a roaming drone, and both were connected through 5G.
“Embedding that into our backend processes was part of the use case that we were testing,” says Cole. “We wanted to look at how we could introduce the end-to-end capability from drones into our work processes and our workflow for production techniques.”
Innovation
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Digital Transformation
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Thought Leadership
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Tech Industry