Why the US has a premium Android gap

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Ross Rubin

Written by

Ross Rubin, Contributing Writer

Ross Rubin

Ross Rubin
Contributing Writer

Ross Rubin is the founder and principal analyst at Reticle Research and co-host of the Techspansive podcast

Full Bio

on January 10, 2022

| Topic: Mobility

At CES 2018, AT&T was on the verge of announcing a partnership with an ascending smartphone company to offer its latest flagship, but the carrier suddenly reversed course; a pending announcement with Verizon met a similarly abrupt demise. These scuttled plans would turn out to be the closest Huawei would come to launching its smartphones in the U.S.

There’s at least one more company to watch. TCL has been focused on the value segments, such as the models it just announced at CES. However, the company has advanced display technology that has helped it rise up the ranks in the TV market. It has shown some tantalizing folding concepts, announced a tablet with new display technology to rival color E Ink, and is developing AR-enabled smart glasses amidst a growing sprawl of consumer electronics. Clearly, it could unleash a flagship as it starts to build momentum although it’s similarly holding back in Europe for now. And recently, BlackBerry brand steward Onward Mobility emerged from its COVID reticence to assure the world that it’s still plugging away on something special that includes 5G and physical keys.

For now, though, Americans looking for 2022’s best Android smartphones have a handful of solid choices. The U.S. is still a highly competitive market, just one without some of the strongest competitors.

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